Advertising, Promtion, and supplemental aspects of integrated marketing communications / by Terence A. Shimp.
Material type: TextLanguage: English Publication details: Orlando : The Drydren Press , 1997Edition: 4th edDescription: 589pISBN: 0-03-010352-5Subject(s): MarketingColon classification: X:51Item type | Current library | Call number | Status | Date due | Barcode |
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Text Books | Central Library Manipur University | X:51 M6;1 (Browse shelf (Opens below)) | Available | 352/Mims |
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