Shimp, Terence A..
Advertising, Promtion, and supplemental aspects of integrated marketing communications / by Terence A. Shimp. - 4th ed / - Orlando : The Drydren Press , 1997 - 589p :
0-03-010352-5
Marketing
X:51 / M6;1
Advertising, Promtion, and supplemental aspects of integrated marketing communications / by Terence A. Shimp. - 4th ed / - Orlando : The Drydren Press , 1997 - 589p :
0-03-010352-5
Marketing
X:51 / M6;1