Advertising promotion: supplemental aspects of integrated marketing communications / by Terence A Shimp.
Material type: TextLanguage: English Publication details: New York : The Dryden Press , 2000Edition: 5th edDescription: xxix, 674pISBN: 0-03-021113-1Subject(s): Journalism- AdvertisingColon classification: 4Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Central Library Manipur University | 4 P0 (Browse shelf (Opens below)) | Available | 1014/Mass |
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