Advertising promotion: supplemental aspects of integrated marketing communications / by Terence A Shimp.

By: Shimp, Terence AMaterial type: TextTextLanguage: English Publication details: New York : The Dryden Press , 2000Edition: 5th edDescription: xxix, 674pISBN: 0-03-021113-1Subject(s): Journalism- AdvertisingColon classification: 4
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Item type Current library Call number Status Date due Barcode
Books Central Library Manipur University
4 P0 (Browse shelf (Opens below)) Available 1014/Mass

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