Shimp, Terence A .
Advertising promotion: supplemental aspects of integrated marketing communications / by Terence A Shimp. - 5th ed / - New York : The Dryden Press , 2000 - xxix, 674p :
0-03-021113-1
Journalism- Advertising
4 / P0
Advertising promotion: supplemental aspects of integrated marketing communications / by Terence A Shimp. - 5th ed / - New York : The Dryden Press , 2000 - xxix, 674p :
0-03-021113-1
Journalism- Advertising
4 / P0