Consumer behaviour: dynamics of building brand equity / by Soma Sen Gupta.

By: Gupta, Soma SenMaterial type: TextTextLanguage: English Publication details: Delhi : New Century Publications , 2005Description: viii, 297pISBN: 81-7708-094-6Subject(s): Quality managementColon classification: X:321
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Item type Current library Call number Status Date due Barcode
Books Central Library Manipur University
X:321 P5 (Browse shelf (Opens below)) Available 3571/Com

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