Gupta, Soma Sen .
Consumer behaviour: dynamics of building brand equity / by Soma Sen Gupta. - Delhi : New Century Publications , 2005 - viii, 297p ;
81-7708-094-6
Quality management
X:321 / P5
Consumer behaviour: dynamics of building brand equity / by Soma Sen Gupta. - Delhi : New Century Publications , 2005 - viii, 297p ;
81-7708-094-6
Quality management
X:321 / P5