Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / by Terence A. Shimp.
Material type: TextLanguage: English Publication details: Orlando : Dryden Press , 2001Edition: 4rd edDescription: 589pISBN: 0-03-010352-5Subject(s): ManagementColon classification: X:51Item type | Current library | Call number | Status | Date due | Barcode |
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Text Books | Central Library Manipur University | X:51 N7 (Browse shelf (Opens below)) | Available | 119/Mims |
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