Shimp, Terence A..
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / by Terence A. Shimp. - 4rd ed / - Orlando : Dryden Press , 2001 - 589p :
0-03-010352-5
Management
X:51 / N7
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / by Terence A. Shimp. - 4rd ed / - Orlando : Dryden Press , 2001 - 589p :
0-03-010352-5
Management
X:51 / N7