Effective advertising: understanding when, how, and why advertising works / (Record no. 51966)

000 -LEADER
fixed length control field 00469nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211115s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7829-370-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - COLON CLASSIFICATION NUMBER
Classification number 4OaX83
Item number P4;8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tellis, Gerard J .
245 #0 - TITLE STATEMENT
Title Effective advertising: understanding when, how, and why advertising works /
Statement of responsibility, etc. by Gerard J. Tellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Response Books ,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 201p :
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising works
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Coded location qualifier Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type invoice date
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500 1   4OaX83 P4;8 232/Mass 01/19/2022 01/19/2022 11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500 2   4OaX83 P4;8 233/Mass 01/22/2022 01/22/2022 11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500 3   4OaX83 P4;8 234/Mass 01/27/2022 01/27/2022 11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500 2   4OaX83 P4;8 235/Mass 01/25/2022 01/25/2022 11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500 1   4OaX83 P4;8 236/Mass 01/26/2022 01/26/2022 11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500     4OaX83 P4;8 447/Mass 11/29/2021   11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500     4OaX83 P4;8 448/Mass 11/29/2021   11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500     4OaX83 P4;8 449/Mass 11/29/2021   11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500     4OaX83 P4;8 450/Mass 11/29/2021   11/29/2021 Books 2016-05-17
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