Tellis, Gerard J .
Effective advertising: understanding when, how, and why advertising works / by Gerard J. Tellis. - New Delhi : Response Books , 2004 - 201p :
81-7829-370-6
Advertising works
4OaX83 / P4;8
Effective advertising: understanding when, how, and why advertising works / by Gerard J. Tellis. - New Delhi : Response Books , 2004 - 201p :
81-7829-370-6
Advertising works
4OaX83 / P4;8