Advertising: principles & practice / by William Wells, John Burnett and Sandra Moriarty.

By: Wells, WilliamMaterial type: TextTextLanguage: English Publication details: New Jersey : Prentice Hall, inc. , 2000Edition: 5th edDescription: xviii, 562pISBN: 0-13-083571-4Subject(s): AdvertisingColon classification: 4
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