Strategic brand management: creating and sustaining brand equity long term / by Jean-Noel Kapferer.

By: Kapferer, Jean-NoelMaterial type: TextTextLanguage: English Publication details: New Delhi : Kogan Page India Pvt. Ltd. , 2000Edition: 2nd edDescription: 443pISBN: 81-7554-109-1Subject(s): MarketingColon classification: 8
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Item type Current library Call number Status Date due Barcode
Books Central Library Manipur University
8 P0 (Browse shelf (Opens below)) Available 609/Mims

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