Strategic marketing / (Record no. 89179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240123110136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240123b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071263351 |
| 082 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51 |
| Item number | P9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | by David W. Cravens and Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Mcgraw Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 784p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Currency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Book | Central Library Manipur University | Commerce Departmental Library | 01/10/2024 | 28 | 1495 | X:51 P9 | 5332/Com | 01/15/2024 | 1 | 1495.00 | 01/15/2024 | Books | Rupee |