Global and multinational advertising (Record no. 79872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211115s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X83:321.1 |
| Item number | N4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Englis, Basil G., |
| 245 #0 - TITLE STATEMENT | |
| Title | Global and multinational advertising |
| Statement of responsibility, etc. | edited by Basil G. Englis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hillsdale: |
| Name of publisher, distributor, etc. | Lawrence Eribaum Association, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 266p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Manipur University | Central Library Manipur University | 04/03/2021 | Textbook S | 3528.82 | X83:321.1 N4 | 18/FArt | 11/29/2021 | 11/29/2021 | Text Books | 2021-04-03 |