Advertising and integrated brand promotion (Record no. 79628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211115s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X83 |
| Item number | Q5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O Guinn, Thomas Clayton, |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| Statement of responsibility, etc. | by Thomas Clayton O`Guinn et_al |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 407p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | invoice date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Manipur University | Central Library Manipur University | 02/22/2021 | Social Sci | 699 | X83 Q5 | 2090/Mims | 11/29/2021 | 11/29/2021 | Books | 2021-02-22 | ||||||
| Central Library Manipur University | Central Library Manipur University | 02/22/2021 | Social Sci | 699 | X83 Q5;1 | 2091/Mims | 11/29/2021 | 11/29/2021 | Books | 2021-02-22 |