Brand positioning : strategies for competitive advantage / (Record no. 40238)

000 -LEADER
fixed length control field 00500nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211115s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-462401-6
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - COLON CLASSIFICATION NUMBER
Classification number 8
Item number N7;2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto.
245 #0 - TITLE STATEMENT
Title Brand positioning : strategies for competitive advantage /
Statement of responsibility, etc. by Subroto Sengupta.
250 ## - EDITION STATEMENT
Edition statement 1st ed /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Limited ,
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 299p :
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Features
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Coded location qualifier Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type invoice date
        Central Library Manipur University Central Library Manipur University MANI-795003 05/17/2016 MANI-79500   8 N7;2 1992/Com 11/29/2021 11/29/2021 Books 2016-05-17
        Central Library Manipur University Central Library Manipur University MANI-795003 08/14/2002 MANI-79500   8 N7;2 283/Mim 11/29/2021 11/29/2021 Books 2002-08-14
        Central Library Manipur University Central Library Manipur University MANI-795003 08/14/2002 MANI-79500   8 N7;2 49/Mim 11/29/2021 11/29/2021 Books 2002-08-14
        Central Library Manipur University Central Library Manipur University MANI-795003 08/14/2002 MANI-79500   8 N7;2 50/Mim 11/29/2021 11/29/2021 Books 2002-08-14
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