Manipur University Library

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Rice, Ronald E .

Public communication campaigns / by Ronald E. Rice and Charles K. Atkin. - 3rd ed / - New Delhi : Sage Publications India Pvt. Ltd , 2001 - xi, 428p ;

ISBN: 0-7619-2206-7

Subjects--Topical Terms:
Publicity

Dewey Class. No.: 4 / P1

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