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Berger, Arthur Asa .

Media analysis techniques / by Arthur Asa Berger. - 3rd ed / - New Delhi : Sage Publications India Pvt. Ltd , 2005 - xv, 244p ;

ISBN: 1-4129-0683-0

Subjects--Topical Terms:
Mass media-Methodology

Dewey Class. No.: 4 / P5;1

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