Henry, D. .
Road to brand equity : Concepts strategies cases / by Henry D.. - Mumbai : Himalayan Publishing house , 2004 - xiii, 216p ;
81-7866-748-7
Management- Brand equity
8 / P4
Road to brand equity : Concepts strategies cases / by Henry D.. - Mumbai : Himalayan Publishing house , 2004 - xiii, 216p ;
81-7866-748-7
Management- Brand equity
8 / P4