Percy, Larry .
Strategic advertising management / by Larry Percy and Richard Elliott. - 2nd ed / - New York : Oxford University Press , 2001 - xviii, 335p ;
0-19-927489-4
Management- Advertising
8:(X:513) / P1;1
Strategic advertising management / by Larry Percy and Richard Elliott. - 2nd ed / - New York : Oxford University Press , 2001 - xviii, 335p ;
0-19-927489-4
Management- Advertising
8:(X:513) / P1;1