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Ferrell, O.C. Ferrell .

Marketing strategy / by O.C. Ferrell, Michael D. Hartline and George H. Lucas, Jr.. - 2nd ed / - New Delhi : Vikas Publishing House Pvt. Ltd., , 2002 - 469p ;

ISBN: 981-243-133-0

Subjects--Topical Terms:
Management

Dewey Class. No.: X:51 / P2;4

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