Kottler, Philip.
Principles of Marketing / - Second Ed. / - New Delhi-1 : Prentice-Hall of India Pvt. Ltd.. - p676 :
0-87692-203-5
Marketing
X:51 / M3
Principles of Marketing / - Second Ed. / - New Delhi-1 : Prentice-Hall of India Pvt. Ltd.. - p676 :
0-87692-203-5
Marketing
X:51 / M3