McCarthy, E. Jerome.
Basic Marketing a managerial approach / - Seventh Ed. / - Illinois 60430 : Richard D. Irwin, Inc.. - p762 :
0-256-02533-9
Marketing
X:51 / M1
Basic Marketing a managerial approach / - Seventh Ed. / - Illinois 60430 : Richard D. Irwin, Inc.. - p762 :
0-256-02533-9
Marketing
X:51 / M1