000 00489 a2200181 4500
005 20240123110136.0
008 240123b |||||||| |||| 00| 0 eng d
020 _a9780071263351
082 _aX:51
_bP9
100 _aCravens, David W.
_eAuthor
245 _aStrategic marketing /
_cby David W. Cravens and Nigel F. Piercy
250 _a9th ed.
260 _aNew York:
_bMcgraw Hill,
_c2009.
300 _axv, 784p.
700 _aPiercy, Nigel F.
_eAuthor
942 _cTB
942 _n0
999 _c89179
_d89179