| 000 | 00509nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 211115s9999 xx 000 0 und d | ||
| 020 | _a0-03-021113-1 | ||
| 041 | _aeng | ||
| 082 |
_a4 _bP0 |
||
| 100 | _aShimp, Terence A . | ||
| 245 | 0 |
_aAdvertising promotion: supplemental aspects of integrated marketing communications / _cby Terence A Shimp. |
|
| 250 | _a5th ed / | ||
| 260 |
_aNew York : _bThe Dryden Press , _c2000 |
||
| 300 | _axxix, 674p : | ||
| 650 | _aJournalism- Advertising | ||
| 942 | _cTB | ||
| 999 |
_c69844 _d69844 |
||