000 00486nam a2200169Ia 4500
008 211115s9999 xx 000 0 und d
020 _a0-13-083571-4
041 _aeng
082 _a4
_bP0
100 _aWells, William .
245 0 _aAdvertising: principles & practice /
_cby William Wells, John Burnett and Sandra Moriarty.
250 _a5th ed. /
260 _aNew Jersey :
_bPrentice Hall, inc. ,
_c2000
300 _axviii, 562p ;
650 _aAdvertising
942 _cTB
999 _c68416
_d68416