000 00413nam a2200157Ia 4500
008 211115s9999 xx 000 0 und d
020 _a81-7446-549-9
041 _aeng
082 _aX:89A
_bP7
100 _aMathur, U C .
245 0 _aProduct and brand management /
_cby U C Mathur.
260 _aNew Delhi :
_bExcel Books ,
_c2007
300 _axvii, 534p :
650 _aEconomic- Product
942 _cTB
999 _c63489
_d63489