000 00444nam a2200157Ia 4500
008 211115s9999 xx 000 0 und d
020 _a81-7866-748-7
041 _aeng
082 _a8
_bP4
100 _aHenry, D. .
245 0 _aRoad to brand equity : Concepts strategies cases /
_cby Henry D..
260 _aMumbai :
_bHimalayan Publishing house ,
_c2004
300 _axiii, 216p ;
650 _aManagement- Brand equity
942 _cTB
999 _c52756
_d52756