000 00448nam a2200157Ia 4500
008 211115s9999 xx 000 0 und d
020 _a0-7619-1241-X
041 _aeng
082 _aX:513
_bN8
100 _aJones, J.PH. .
245 0 _aHow advertising works the role research /
_cedited by John Phillip Jones.
260 _aNew Delhi :
_bSage Publications India Pvt. Ltd ,
_c1998
300 _a358p ;
650 _aManagement
942 _cTB
999 _c49571
_d49571