| 000 | 00498nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 211115s9999 xx 000 0 und d | ||
| 020 | _a81-7554-109-1 | ||
| 041 | _aeng | ||
| 082 |
_a8 _bP0 |
||
| 100 | _aKapferer, Jean-Noel . | ||
| 245 | 0 |
_aStrategic brand management: creating and sustaining brand equity long term / _cby Jean-Noel Kapferer. |
|
| 250 | _a2nd ed / | ||
| 260 |
_aNew Delhi : _bKogan Page India Pvt. Ltd. , _c2000 |
||
| 300 | _a443p : | ||
| 650 | _aMarketing | ||
| 942 | _cTB | ||
| 999 |
_c45840 _d45840 |
||