| 000 | 00493nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 211115s9999 xx 000 0 und d | ||
| 020 | _a0-03-010352-5 | ||
| 041 | _aeng | ||
| 082 |
_aX:51 _bN7 |
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| 100 | _aShimp, Terence A.. | ||
| 245 | 0 |
_aAdvertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / _cby Terence A. Shimp. |
|
| 250 | _a4rd ed / | ||
| 260 |
_aOrlando : _bDryden Press , _c2001 |
||
| 300 | _a589p : | ||
| 650 | _aManagement | ||
| 942 | _cTB | ||
| 999 |
_c40579 _d40579 |
||