000 00460nam a2200169Ia 4500
008 211115s9999 xx 000 0 und d
020 _a81-7224-412-6
041 _aeng
082 _aX:51
_bN6
100 _aVaradarajan, P. Rajan.
245 4 _aThe Business of Marketing /
_cEdited by P. Rajan Varadarajan.
250 _a1st ed /
260 _aBombay :
_bJaico Publishing House ,
_c1998
300 _ap :
650 _aMarketing Strategy
942 _cTB
999 _c39660
_d39660