| 000 | 00498nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 211115s9999 xx 000 0 und d | ||
| 020 | _a0-03-010352-5 | ||
| 041 | _aeng | ||
| 082 |
_aX:51 _bM6;1 |
||
| 100 | _aShimp, Terence A.. | ||
| 245 | 0 |
_aAdvertising, Promtion, and supplemental aspects of integrated marketing communications / _cby Terence A. Shimp. |
|
| 250 | _a4th ed / | ||
| 260 |
_aOrlando : _bThe Drydren Press , _c1997 |
||
| 300 | _a589p : | ||
| 650 | _aMarketing | ||
| 942 | _cTB | ||
| 999 |
_c39568 _d39568 |
||