000 00446nam a2200169Ia 4500
008 211115s9999 xx 000 0 und d
020 _a0-03-012898-6
041 _aeng
082 _aX:518
_bN6
100 _aParente, Donald.
245 0 _aAdvertising campaign strategy /
_cby Donald Parente and others.
250 _a1st ed /
260 _aOrlondo :
_bThe Dryden Press ,
_c1997
300 _a363p :
650 _aEconomics
942 _cTB
999 _c39566
_d39566