Cravens, David W. <br/><br/>
Strategic marketing / 
by David W. Cravens and Nigel F. Piercy 
 - 9th ed. 
 - New York:  Mcgraw Hill,   2009. 
 - xv, 784p. 
<br/><br/><label>ISBN: </label>9780071263351 
<br/><br/><label>Dewey Class. No.: </label>X:51  / P9