Stone, Marilyn A. <br/><br/>
Fundamentals of marketing / 
by Marilyn A. Stone and John Desmond 
 - 1st ed. 
 - London and New York:  Routledge,  2007. 
 - xxiv, 480p. 
<br/><br/><label>ISBN: </label>9780415370974 
<br/><br/><label>Dewey Class. No.: </label>X:51  / P7