Pillai, R.S.N. <br/><br/>
Modern marketing:  principles and practices 
by R.S.N. Pillai and Bagavathi 
 - 4th rev. ed.  reprinted, 2016 
 - New Delhi:  S. Chand And Company Limited  2009 
 - xii, 592p 
<br/><br/><label>ISBN: </label>9788121916974 
<br/><br/><label>Dewey Class. No.: </label>X:51  / P9