Andreasen, Alan R., <br/><br/>
Strategic marketing for nonprofit organizations 
by Alan R. Andreasen and Philip Kotler 
 - 7th ed. 
 - Uttar Pradesh:  Pearson India Education Services,  2019 
 - xxvii, 535p. 
<br/><br/><label>Dewey Class. No.: </label>X:8  / Q9