Berger Arthur Asa, <br/><br/>
Media research techniques 
by Arthur Asa Berger 
 - 2nd ed. 
 - Delhi  Sage Publications India Pvt. Ltd.,  1998 
 - 173p. 
<br/><br/><label>ISBN: </label>0-7619-1537-0 
<br/><br/><label>Dewey Class. No.: </label>4:f  / N8