Vivian, John  . <br/><br/>
Media of mass communication /  
by John Vivian. 
 - 5th ed /  
 - Boston :   Allyn and Bacon ,   1999 
 - xvii, 524p ;  
<br/><br/><label>ISBN: </label>0-205-28739-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>4  / N9;1