Gupta, C.B. . Marketing management text and cases / by C.B. Gupta and N Rajan Nair. - 15th rev ed 2012 / - New Delhi : Sultan Chand & Sons , 2012 - xiv, 20.31p, A.36 ; ISBN: 81-8054-937-2 Subjects--Topical Terms: Marketing management Dewey Class. No.: X:51 / N6,Q2;2