Karunakaran, K. . Marketing management (text and cases in Indian context) / by K. Karunakaran. - 3rd rev. & enl. ed. / - Mumbai : Himalaya Publishing house , 2012 - 619 p. : ISBN: 978-81-8488-341-1 Subjects--Topical Terms: Marketing management Dewey Class. No.: X:51 / Q2