Rayudu, C.S. . Principles of public relations / by C.S. Rayudu and K.R. Balan. - 2nd rev ed. / - Mumbai : Himalaya Publishing house , 2005 - x, 344p ; ISBN: 81-8318-129-5 Subjects--Topical Terms: Media- Public relations Dewey Class. No.: X:8N / P5