Bose, Biplab S.  . <br/><br/>
Marketing management /  
by Biplab S. Bose. 
 - 2nd rev ed. /  
 - Mumbai :   Himalaya Publishing house ,   2009 
 - 794p :  
<br/><br/><label>ISBN: </label>978-81-8488-300-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>X:51  / P9;2