Jha, S.M.  . <br/><br/>
Services marketing /  
by S.M. Jha. 
 - 7th rev ed. /  
 - Mumbai :   Himalaya Publishing house ,   2011 
 - 783p ;  
<br/><br/><label>ISBN: </label>978-93-5051-330-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics- Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / Q1