TY  - BOOK
AU  - Rix, Peter  .
TI  - Marketing: a practical approach / 
SN  - 0-07-470858-9
U1  - X:51 
PY  - 2003///
CY  - Beijing : 
PB  - The McGraw-Hill Companies, Inc , 
KW  - Marketing-Study and teaching(Higher)
ER  -