Rix, Peter  . <br/><br/>
Marketing: a practical approach /  
by Peter Rix. 
 - 4th ed /  
 - Beijing :   The McGraw-Hill Companies, Inc ,   2003 
 - xiv, 569p ;  
<br/><br/><label>ISBN: </label>0-07-470858-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Study and teaching(Higher)
<br/><br/><label>Dewey Class. No.: </label>X:51  / P3