TY  - BOOK
AU  - David, Fred R.  .
TI  - Strategic  management: concepts & cases / 
SN  - 0-13-047912-8
U1  - 8 
PY  - 2003///
CY  - New Jersey : 
PB  - Prentice Hall, inc. , 
KW  - Strategic planning- Case studies
ER  -