TY  - BOOK
AU  - Aaker, David A.  .
TI  - Strategic market management / 
SN  - 0-471-65903-7
U1  - X:51 
PY  - 2005///
CY  - New York : 
PB  - John Wiley & Sons, Inc. , 
KW  - Market managemnet
ER  -