TY  - BOOK
AU  - Kumar, Sandeep  .
TI  - Encyclopaedia of marketing management / 
SN  - 978-93-80164-22-9
U1  - X:51k 
PY  - 2010///
CY  - New Delhi : 
PB  - A.K. Publications , 
KW  - Marketing Management- Encyclopaedia
ER  -